How PropReels handles your information

Who we are

PropReels (“we”, “us”) is a service that helps people turn property photos into short property listing videos. It is operated by Hristo Lilkin, an individual based in Bulgaria currently operating as a sole trader, who is the controller of your personal data. For privacy questions or data requests, email hristo@propreelsapp.com.

Information we collect

Depending on how you use PropReels, we may process: account details from our sign-in provider (such as name and email); listing details you enter (for example property type, location, area, and price); photos, logos, captions, and videos you create; payment and credit-purchase records handled by our payment processor; optional marketing attribution parameters (for example UTM tags); and basic technical data needed to run and secure the service (such as IP address, device/browser type, and error logs).

How we use information

We use this information to provide and improve PropReels: create and store your projects, generate and edit on-screen text with automated tools, process payments and credits, keep the service secure and reliable, and respond to support requests. Uploaded photos and related listing details may be sent to third-party processing services solely to generate suggested text for your videos. You can edit or replace that text before creating a video.

Legal bases

Where the GDPR applies, we rely on the following legal bases:

• Performing our contract with you: running your account, projects, videos, and credits.
• Our legitimate interests: keeping the service secure, preventing fraud and abuse, monitoring errors, measuring use with privacy-friendly analytics, and remembering marketing attribution.
• Legal obligations: keeping payment and tax records.

Cookies and similar technologies

We use essential cookies for sign-in and security. We may also set a short-lived first-party cookie to remember marketing attribution (such as UTM parameters) until you create an account. Our website analytics (Vercel Analytics) is designed to work without cookies. Our error monitoring (Sentry) may store a session identifier in your browser so an error can be linked to its session replay. We do not use advertising cookies.

Sharing

We do not sell your personal data. We share information only with service providers that help us operatePropReels, and only as needed to provide the service:

• Clerk: sign-in and accounts.
• Vercel: hosting, website analytics, and the computing environment that processes photos and renders videos.
• Neon: our database.
• Cloudflare R2: storage for photos, logos, and videos.
• Stripe: payments.
• Google Gemini API: reads your selected photos to suggest on-screen captions, and reads listing page text you import to prefill listing details.
• Sentry: error monitoring, including session replays of a sample of visits with all on-screen text and media masked.

These providers process data under their own terms and policies. Some providers are based in or process data outside the EU/EEA (for example the United States). Where they do, transfers rely on safeguards such as the EU Standard Contractual Clauses or the EU–US Data Privacy Framework.

Retention and your choices

Projects, photos, captions, and videos are kept until you delete them or delete your account. You can delete a project in the app. You can delete your whole account from the account menu, which permanently deletes your projects, photos, videos, and remaining credits. Photos you remove, and uploads that fail, are deleted automatically. Payment records are kept by our payment provider for as long as the law requires. Error logs are kept for a limited period.

Your rights

You have the right to access your personal data, have it corrected or deleted, restrict or object to its use, and receive a portable copy. To exercise any of these rights, email hristo@propreelsapp.com. We will respond within a reasonable time. You also have the right to complain to the data protection authority in your country.

Changes

We may update this policy as PropReels evolves. The “Last updated” date at the top will change when we do. Continued use of PropReels after an update means you accept the revised policy.

Contact

Privacy requests: hristo@propreelsapp.com. See also our Terms of use.